2023-2024 Outdoor Campaign + Catalog
This Campaign showcases Accent Decor outdoor pots & planters, outdoor living products, and planting accessories. We implemented a new “pre-book” program that allowed our registered customers to pre-order our new outdoor products almost 6 months in advance. This gave them the first selection and ensured our product would be in-stock for them and will arrive on time.
Design
The brief called for a playful, summery, modern design, that would appeal to our primary target market: plant shops, plant nurseries, and hardware stores that sell outdoor products. The pre-booking section needed to “stand out” from the other sections and inform customers that the earlier you book, the earlier they’ll receive their products. To achieve this I created a bright gradient, using a light peach and cool green, that would work well with all the outdoor photos of the deeps greens from the vegitation, the orange from the terracotta pots, and cool blues from the water. I used a bright red as an accent color to draw the eye to prices, pre-book callout, and the icon legend.
Creative Team:
Creative Director: Becky Hillis
Art Director: Guillaume Duvernois
Senior Designer: Patrick Bone
Copywriter: Stephanie Gilman
Photographer: Patrick Kolts
Social Post Animations
Product icons
These icons are located under products that have specialized requirements, and used to help customers quickly identify specific products based on their weight, the way they should be stored, water retention, etc…
The Catalog
