2024 Spring Supplement:
Every Spring we release a Supplement Campaign showcasing our new product-line that will be coming out in the Summer and Fall. The new product line is separated into three categories: Flower, Plant, & Home. We were asked to create both digital and print assets to reach our target markets before and during our Summer show at the Atlanta Market in July.
Main Focal Collection
We were the most excited to showcase the Fresh Fruit Collection, so that became our primary teaser collection for both the social and print aspects of the campaign.
Creative Team:
Creative Director: Becky Hillis
Art Director: Guillaume Duvernois
Senior Designer: Patrick Bone
Copywriter: Stephanie Gilman
Photographer: Patrick Kolts
Digital Assets: Social Posts: Static and Animated, Website Home Page
Print Assets: Showroom Postcard & Catalog