LET’S START A NEW TRADITION

This was an unused hype-video for a sales pitch between Mercedes-Benz Stadium and the University of Georgia. This was a last minute request, and had only 48 hrs. to make it. I was asked to show the benefits (old. vs. new) of switching one of the oldest traditions in SEC football, UGA vs. Florida, from Jacksonville to Atlanta at Mercedes-Benz Stadium.

Feedback

The video/sound clips make jacksonville seem like a better location to play at. It was a difficult project as we didn’t have many video clips of the Home Depot backyard tailgates or college game clips. But overall, I was happy how this turned out given the amount of time given and the amount of clips that needed to be edited together to tell the story.